Monday Matters: Back on the Ground
If last week was about reaching new heights, this weekend was about coming back down to earth. “Crashing” might be an overstatement, but there’s something clarifying about realizing that while the view from the top might have been magnificent, a lot of work still waits for us on the ground. And sometimes, that work involves spreadsheets, mail merges, proofreading, and roughly 60 pages of website copy. That was my weekend. One of the projects taking up my time was putting the finishing touches on letters to donors and potential supporters of the Bach Choir of Pittsburgh , where I chair the Development Committee. The letters are part of our annual drive, and getting them ready meant doing the decidedly unglamorous work behind a fundraising campaign: compiling and cleaning spreadsheets for a mail merge, checking names and addresses, and then meticulously reviewing every single letter before sending the batch to the printer. Nobody puts “reviewed 75 mail-merged fundraising letters” on an i...